The Mobile
era has provided consumers to combine all the benefits of Web 2
and Social media and convert them
to work with the
mobile platform enabling new forms of engagement serving
the market with media
related technologies which
is Multi –tiered for different mobile
platforms (iPhone, Android, BlackBerry and Windows ) delivering
a variety of mobile tools, seamless cloud support , GPS,
Google Maps, QR code , mobile
coupon ,one-touch calling, analytic, and location based technology
. Developing a multi-platform strategy for
businesses with Mobile Intelligence and
Social Media is no longer
an option-it’s has become
necessity. Social Networking platform working with mobile intelligence has the potential to revolutionize business
processes across every industry.
 |
| Mobile Social Media Synergy |
As consumers
starts to embrace the mobile technology better , the business world also
evolves as users become comfortable with them and they
starts to accept
and adapt to the
effectiveness and productive benefits
which Mobile technology offers
in ways of communication , marketing , and engagement .
Social media has
been used for distributing contents
and engaging online
via computer and now with
mobility ,Mobile Social media offers better niche marketing , It can do better
then mass marketing by focusing on niche marketing with better
third screen personal
influence and reputation to
generate desired results
Marketer who will get the most out of this new reality
are usually those who experiment on the
connectivity of these platforms,
incorporating the mobile technology as a key way
to achieve business objectives
and attain good results with
profits for delivering the best possible
experience openinging to a whole new world
of media Influence , sales and profits
 |
| http://www.bloggingbymillion.net |
Unlike the other ways of
communications , the
mobile medium is always on the Go
, and always On , it
is very actionable and
delivers information that is well
acceptable by all ages for a wider
audience whose attention span from
communication purpose , to Mobile search , Location based orientation
,exploitation of Audio and Video media files, Social networking and especially
to access to new Mobile apps
for all kind of application .
That’s the
key Star power and influence of marketing in the moment.
Small business
owners are optimistic about growth, using social media sites and mobile devices
to boost Marketing Exposure
Small and Medium enterprise owners are fast adopting the use of social media sites
like Facebook, Twitter, Sina Weibo , QQ , Google + and Renen
alongside mobile technology to give their businesses better online
exposure , according to an recent survey of 3,000 small to medium-size business
(SME ) owners by Info-mobie , an
asian based survey company in Hongkong .
The survey also found there are growing
confidence among SME owners, with about 60 percent of respondents already owning a website and intend to convert them to be Mobile
friendly or to integrate mobile coupon
features to their marketing program in
the near future . Most of this companies
are embracing mobile devices to improve productivity, particularly among the
food service industry and
those in hospitality trade .
Popular business uses of Mobile Social Media include email , document, MMS , SMS text
Promotion ,video product demonstrations
and mobile coupons
Mobile Social media
is quite new to most business owners ,but already most of them has already incorporated social media strategies as part of their the business marketing program led by Twitter ,sina weibo
and Facebook which are cited
as few of the leading social networking site for their business.
Overall, more than 70 % of the surveyed
companies admit using social
media as their marketing strategy
upgrading to mobile related apps , with 30
% experimenting with Foursquare and Jiepang for Mobile coupon and location based marketing
 |
| Mobile Business " Engage Anytime ,Anywhere |
In 2012 , the adoption rate of smartphones
has far outpace older featured mobile cell phone
as the these
mobile devices are able provide
internet connectivity ,extremely
powerful, and fun to use ,load with new mobile application . Mobile media consumption has since soar as brands and marketers increasingly use this platform to engage with customers. Mobile media
like video ,slides , video
newsletters, and regular video communications
has become standard features and
is effectively driving Web surfing
consumer to use their mobile for
web surfing and search
function .
The recent boom in smartphones and other trendy gadgets
is propelling spending on entertainment and media throughout the
world . Spending on such products and services in 2011
hit US 3.2 billion .But this is tipped to exceed US 3.6
billion this year, and hit US 3.88
billion by 2015 ,
The world
entertainment and media outlook report found that digital media products
including online advertisements and e-books , games, movie and music downloads
accounted for 28 % of all entertainment and media spending last year.
This proportion is expected to rise to 45 % by 2015
Mobile computing has
also further expand its footprint with
the arrival and adoption of mobile
tablet devices. Other research indicated that more mobile tablets
are being manufactured each
recent years which
are in turn are good news for marketers , and especially
for business to consumers (B2C) marketers.
-
Tablet users spend 60% more per purchase
than smartphone users ,especially in
Games download and Apps aiding in productivity and video sharing or
photo sharing .
-
60 % of users rate tablets as useful for online shopping
compared to smartphone mainly due to the larger screen size
-
Consumers
tend to spend 25-35% more when purchasing on tablets compared to other device
For this reason , marketers must come to terms with the Mobile social Media reality, as Mobile Interent enabled device usage is on the rise and is facilitating
changes in user behaviour – from content users being influenced to how those
audience engage interactivity with new content instead
The smartphone App
Revolution
Recent Smartphone’s
Sales Statistics confirm the explosive growth and usage of mobile
applications over the past few years especially for top
major platforms with the
following leading Operating System especially for
iPhone, Android, BlackBerry and Windows
Almost 70 % of smartphone owners have downloaded apps on
their device since their initial purchase . Usually Free Apps are most appreciated but usually will come with advertisements
as part of their
purchase package and it has been bringing in good advertisement fee with
major mobile publishers.
 |
| liiist - Mobile Social Intelligence |
The growth and sales of downloadable apps in expected to reach 70 billion worldwide in 2015, at which the app revenue will easily surpass above
$ 30 billion. This Sales
figure for digital Application media products itself is
very alarming and is an important point for consideration for mobile
marketers that is if the mobile applications sector with download holds consistent with this figure then
average every marketers will need to consider frequent creation of useful app
experiences to engage your most valuable customers for every new campaign .
Based on each mobile apps sale’s statistic with its technical specification
of the application’s capacity and function, its derived sales figures
will provide knowledge feedback on the app users behaviours , and preference and provides marketers the feedback data with
full option ability to push specific products in a
more targeted and meaningful way. This
effective option to push notifications to your users will be a
wonderful effective supporting
tool for mobile application
marketing , while more traditional method does not provide .
Conclusion
Given the Device
Boom that spurs new media development with new technologies and marketing
investments that has brought
on the ultimate entertainment spending
that are driving the new
world economy into another
frenzy era , the
New mobile and social media
intelligence has
arrived with new challenges and
opportunities and one thing is
definite that is mobile
with social media is poised to revolutionize the way
organizations deliver, consume, and disseminate on information.
The convergence mobile
technology with Social Networking is
empowering more and more people
to make real-time decisions.
Users can communicate with decision
groups or customer while sifting
through relevant useful data on
their handheld devices and converting them to reach an actionable insight. Rapid decision-making
is key to improving the profitability of business. In today’s fast-changing,
competitive business environment, with Mobile Social Media Intelligence, decision makers now have the
power to make these decisions immediately.
[http://www.ebookit.com/books/0000002257/Profit-from-Mobile-Social-Media-Revolution-Learn-how-to-Engage-Social-Media-and-Triple-Your-Profits.html Find Out How to Harness from Mobile Social media ]